Live in Delhi NCR
Karnataka single-origin
No queue, guaranteed

Order ahead.
Walk straight in.

Specialty coffee made from Karnataka Arabica, roasted in Delhi. Pre-order on the app, and your cup is ready the moment you arrive — no counter, no wait, no guessing.

2,000+ people on the Delhi NCR waitlist

4 min
Average pickup time
Zero
Queues, ever
80+
SCA score, every bean
8
Drinks on the menu
Origin

Karnataka beans.
Italian method.

Two coffee traditions, one cup. We source directly from shade-grown estates in Chikmagalur and Coorg, and brew to Italian espresso standards — precise grind, precise pressure, no variation.

Karnataka, India

Where the
bean comes from.

India is the world’s sixth-largest coffee producer. The highland estates of Chikmagalur and Coorg grow Arabica under a native shade-tree canopy at 1,000–1,500 metres — conditions that slow ripening and concentrate flavour in a way no flatland plantation can replicate.

In 1670, a Sufi pilgrim named Baba Budan returned from Yemen with seven coffee seeds concealed on his body — the first beans to reach Indian soil. He planted them in the hills above what is now Chikmagalur. Our supply chain starts in the same valley.

Chikmagalur ArabicaShade-grownDirect from farmSCA 80+
Italian espresso tradition

How we
brew it.

The espresso machine was patented in Milan in 1901. Over the next century, Italian baristas standardised the variables that determine a good extraction: 9 bars of pressure, 93°C water, 25–30 seconds of contact time. These aren’t preferences — they’re the physics of why espresso tastes the way it does.

We trained on those parameters. Our grinders are calibrated daily. Our baristas dial in each new bean batch before the kiosk opens. The cup you get on a Wednesday is the same cup you got on Monday.

9-bar extractionDaily grinder calibrationTemperature-controlledConsistent crema
Pricing

Three tiers.
One standard.

Every drink uses the same beans and the same extraction. What changes across tiers is complexity, format, and milk. Quality doesn’t.

Everyday
The Daily
149/cup

Americano, Cappuccino, or Doppio. Straight espresso drinks, no add-ons.

Americano, Cappuccino, Doppio
Sugar level choice
App pre-order and QR pickup
Brew Points on every order
Reserve
The Rare
199/cup

Cold Brew, Cold Brew Tonic, and rotating micro-lot specials. Limited quantities, made each morning.

Cold Brew and Cold Brew Tonic
Rotating micro-lot specials
Farm tasting notes in-app
2× Brew Points per order
Early access to new launches
Blended ASP
₹170
Target average across all tiers
Gross margin
~66%
COGS ₹58 per cup including labour and packaging
LTV / CAC
>8×
Target at six months, 18 orders per quarter
How it works

Four steps.
No waiting.

Pre-ordering isn’t a feature we bolted on — it’s the whole model. The kiosk has no walk-up queue because every order is already placed before anyone arrives.

1

Open the app

Browse the menu, check every ingredient, and customise your order — milk, sugar, size.

2

Pay and confirm

One-tap via UPI, card, or wallet. Your order goes to the kiosk the instant payment clears.

3

Head over

The app notifies you the moment your cup is complete. Walk over then — not before, not after.

4

Scan and go

Show the QR code, collect your cup, leave. The whole thing takes under 30 seconds at the kiosk.

Why it works

Good coffee.
Less overhead.

No seating, no printed menus, no cashier counter. Every cost we removed went back into the bean and the extraction. That’s the trade-off, and it was deliberate.

SCA-graded beans, every batch

We buy only SCA-scored 80+ Arabica from Karnataka. Each batch is cupped before it reaches the kiosk. If it scores below threshold, it goes back.

Your order, ready on arrival

The kiosk starts making your coffee when your payment clears. By the time you walk over, the cup is done. We’ve tested this at peak hour. It holds.

Every ingredient, listed

The ingredient list for every drink is in the app before you order. Not a marketing claim. An actual list: beans, milk, water, and nothing else we haven’t put there.

Notification, not guesswork

You get a push notification when your order is complete. There’s no timer to watch. Leave when you get the notification — it takes 30 seconds to collect.

Kiosks near the metro

Every kiosk location was chosen based on foot traffic data from DMRC commute patterns. We’re where you already walk, not somewhere you need to detour.

The price is the price

No surge, no packaging fees, no service charge. ₹149 in the app is ₹149 at checkout. We built the margin into the price so we don’t need to add it later.

Coffee history

What’s behind
the cup.

Coffee has 1,200 years of history and most of the interesting parts happened nowhere near a Starbucks.

01
🏞

Coffee was discovered by accident, in Ethiopia, around 850 AD

A shepherd named Kaldi noticed his goats were unusually energetic after eating berries from a certain tree. The monastery he reported to boiled the berries into a drink to stay awake for evening prayers. That drink, 1,200 years of iteration later, is what we sell.

Ethiopia, c. 850 AD
02
🇮🇳

India’s coffee industry started with seven smuggled beans in 1670

The Ottoman Empire made exporting live coffee plants a capital offence to protect the Yemen monopoly. Baba Budan, returning from Mecca, hid seven viable seeds under his robe. He planted them in Chikmagalur. The mountain range where he settled is still called Baba Budan Giri. We source from that same valley.

Chikmagalur, Karnataka, 1670
03
🇮🇹

Ordering cappuccino after 11am in Italy marks you immediately as a tourist

Italian coffee culture treats milk-based drinks as breakfast food. The science behind it is contested, but the rule is absolute. After lunch, you get an espresso — short, black, no discussion. This isn’t snobbery. It’s a centuries-old food pairing convention that Italian digestion apparently insists on.

Italian coffee culture
04

“Espresso” means “pressed out” — the speed is incidental

From esprimere: to press or express. The word refers to the method — water forced through grounds under pressure — not the time it takes. An espresso made poorly in 15 seconds is not better than one made carefully in 30. Pressure and temperature matter. Speed is a side effect of the physics, not the goal.

Etymology: Italian, esprimere
05
🌿

Karnataka’s multi-canopy forests make it one of the world’s rare shade-grown regions

Most commercial coffee is grown in full sun for faster yields and easier mechanised harvesting. Shade-grown coffee matures at half the speed, but produces a fruit with more complex sugars and significantly lower acidity. In Karnataka, the forest canopy isn’t a sustainability project — it’s how the land naturally exists. The biodiversity that results is part of why the beans taste the way they do.

Karnataka coffee agronomy
06
🌎

2.25 billion cups are consumed every day. India’s specialty market is just getting started

Only crude oil moves in greater commodity volume globally. India produces roughly 400,000 metric tonnes of coffee annually, most of which has historically been exported. Domestic specialty consumption was negligible a decade ago. By 2028, it’s projected at ₹1,600 crore — driven almost entirely by urban consumers under 35 who know the difference between a commodity cup and a well-sourced one.

ICO Global Coffee Report, 2024
The guarantee

If it’s not ready
when you arrive, it’s free.

That’s the whole point of pre-ordering. We put a guarantee on it because we’re confident in the model — not because it sounds good in marketing copy.

The same cup,
every single time.

We’re not selling a brand. We’re selling a consistent product that does exactly what it says on the app. Karnataka Arabica, Italian-trained extraction, your order ready when you get there. If any of those three things fail, the order is on us.

Every ingredient listed in the app before you order.
SCA-scored 80+ Arabica in every cup, every time.
Not ready on arrival? We refund the order, no questions.
The price in the app is the price at checkout. Nothing added.
Starting from
₹149 per cup
No queues included.
App orders only · Pickup
Early users

From the
first month.

Onn The Go launched in Delhi NCR in early 2026. These are from the first few weeks of operation, unedited.

★★★★★

“The Flat White is better than what I was paying ₹320 for at the place near my office. I don’t understand the pricing but I’m not complaining.”

Ananya S.Senior Designer · Cyber City, Gurugram
★★★★★

“I order on the metro. I get a notification before I reach the exit. I scan and leave. I have not waited once in three weeks of daily use.”

Rohan M.Product Manager · Noida Sector 62
★★★★★

“I’ve been buying Karnataka Arabica whole beans for home for years. This is the first kiosk I’ve found that actually knows what to do with them.”

Priya K.Strategy Consultant · Connaught Place
Questions

Straightforward
answers.

No FAQs written to avoid answering the question.

We removed everything that inflates the price of a coffee without improving the cup: the real estate, the seating area, the printed menus, the cashier counter. What’s left is beans, extraction, packaging, and labour. At our volume targets, ₹149 gives us a workable margin without needing to compromise on the bean quality. It’s not a launch discount — it’s the actual number.
We refund the order. That’s the guarantee. In practice, the model is designed so this doesn’t happen: your barista starts when your payment clears, and the notification goes out when the cup is complete. If something goes wrong operationally — equipment issue, staff shortage — the app will let you know before you travel to the kiosk.
We buy directly from small estates in Chikmagalur and Coorg, Karnataka. Specific farm details and SCA scores are listed per batch in the app — you can see what’s currently being used at any kiosk. Beans are roasted weekly at our Delhi facility and used within 14 days of roast date.
Enter your 10-digit Indian mobile number. We send a 6-digit OTP via SMS — you enter it, you’re in. No password. No email. Your account is tied to your phone number and persists across devices. New users add a name on first login; that’s the entire onboarding flow.
Every ₹10 spent earns one point. At 50 points, you unlock a free upgrade — a size increase or a dairy-free milk substitution at no charge. Reserve tier orders earn points at 2×. Points are tracked automatically in the app and applied at checkout. There’s no card to carry or code to remember.
UPI (GPay, PhonePe, Paytm), debit and credit cards, and in-app wallet top-ups. Saved payment methods allow one-tap reorder. Everything is pre-paid through the app — the kiosk handles no cash and has no payment terminal.
The app

The whole thing
runs through here.

Menu, ordering, payment, order status, pickup QR, Brew Points. There’s no separate website to check or number to call. The app is the kiosk, remotely.

Push notification when your order is complete
Ingredient list for every drink, before you order
Milk, sugar, and size customisation
One-tap reorder with saved preferences
Brew Points tracked and applied automatically
Works offline — orders queue and sync when connected
Your orders● Live
Classic Americano
Connaught Place · #COG-2041
Brewing
🧊
Cold Brew
Rajiv Chowk Metro · #COG-2042
Ready ✓
Brew Points
31 / 50
19 points to next free upgrade
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